The Leading Outfitter for Country Sports


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About us

Serious Country Sports sells high quality gear, equipment and clothing for outdoor sports enthusiasts at low prices and with superior customer service.

Headquartered in Europe, we cover the globe with our advanced logistics capabilities. We're confident that you'll be delighted with your experience in shopping with us.

Every order is important to us

We know that as a customer it is important to have faith in the company your are buying from, especially if you are purchasing high value items or urgently need something delivered at a specific time. You want to make sure you get exactly what you order, at the price you want, delivered when you need it. At Serious Country Sports we value every order - no matter how big or small - and that's what we aim to do, every time.

Years of Experience

Serious Country Sports is led by Trevor Finlay who's passion for all things fly-fishing from an early age has spilled over into the development of Serious Country Sports into the premier outfitter that it is today. The Showroom is headed up by Neil McWhirter formerly of Braddell's Belfast fame and pedigree, whilst the ECommerce side is managed by Steven Neely one of Europe's premier sea anglers. The Customer Service team is led by Amy Lennox who always welcomes feedback on our performance. 

News and Updates